Superyacht
Consultancy

We are specialists in Australian yacht charter operations and can help you with your sales, marketing and operational needs.

DIVE IN

Superyacht Experts

We are an independent company, providing consultancy and project management services for Superyacht Charter companies in Australia.

SERVICES

SALES

  • Strategic sales planning
  • Service & product development
  • Itinerary development & launch
  • Sales collateral
  • Sales training
DIVE DEEPER

MARKETING

  • Branding
  • Social Media set up & management
  • Strategic marketing planning
  • Email & Database
  • Website Content Development
DIVE DEEPER

OPERATIONS

  • Food & Beverage Operations
  • Liquor licensing
  • Permits & Lodgements
  • Crewing documents
  • Charter documents
DIVE DEEPER

“Marketing is really just about sharing your passion.”

– Michael Hyatt

SALES

Charter yacht bookings are the sale of an intangible product and service. You are selling an experience…  Let us help show your clients that you can create memories to last a lifetime.

strategic planning

We can work with you to develop a strategic sales plan with a range of marketing and sales activities, clear implementation schedule, and to guide you and provide the resources and tactics for reaching your sales goals.

  • Business analysis
  • Goal setting
  • Market segment analysis
  • Competitor analysis
  • Industry analysis
  • Marketing strategy
  • Marketing budget
  • Activity schedule
  • Sales strategy
  • Sales results analysis

Product Development

If you’re looking to develop new charter products and services, we can help with planning, developing and executing. We have proven experience in developing successful programs.

  • Market research analysis
  • Program marketing plan
  • Image, video and copy production
  • Industry consultation
  • Program/product launch

Sales collateral

We can assist to develop sales collateral materials for your vessel and charter programs to help promote your company and move customer from prospective bookers to charter guests.

  • Business cards
  • Vessel brochures
  • Charter program brochures
  • Rate & information sheets
  • Catering & beverage menus
  • Branded presentation folders
  • Letterhead
  • Branded uniforms

Marketing

Let your marketing efforts drive sales, we can help you clearly communicate your business offerings and help you stand out from the crowd.

Email & Database

Email marketing is a powerful digital marketing tool, offering the opportunity to speak directly to current & potential customers with clearly defined engagement metrics.

  • CRM development
  • Database management
  • Email delivery software system set up
  • Email marketing stratetgy
  • Engagement analysis

Branding

Your brand identifies you and is the foundation to your success. A clear, consistent brand conveys your company’s value and builds trust with your customers.

  • Branding guidelines
  • Branded template designs
  • Image library development

Social Media & Advertising

Social media is an integral part of any sales and marketing plan and is evolving rapidly. It offers a quick way to promote products and develop brand recognition to a targeted audience.

  • Social media strategy and guidelines for self-management
  • Full social media management across multiple platforms
  • Strategic ad campaign management
  • Social media content development

WEbsite Content

Your website presence is your most important digital asset to show your customers what sets you apart. Visibility and quality content are key to your success.

  • WordPress website management
  • SEO keyword analysis
  • Content copy writing
  • Imagery and video
  • New content development
  • Google analytics

Operations

You have talked the talk, now its time to walk the walk. We can assist you to ensure the smooth operation of your charter business so you can focus on exceed your customers expectations.

Food & Beverage

  • Catering and beverage menu development
  • Pricing structure
  • Food safety and alcohol service compliance
  • Service styles and training

Liquor licensing

  • State Liquor Licensing applications
  • Community impact statement
  • Risk Assessed Management Plan
  • Responsible Service of Alcohol compliance

permits & Lodgements

  • Marine Park permit applications
  • Environmental Management Charge returns
  • Commercial fishing licenses

crewing documents

  • Marine Award crew contracts
  • General Law crew contracts
  • Induction & drill training register
  • Leave application procedure
  • Company employee handbook

charter documents

  • Charter agreements
  • Guest preference documents
  • Stateroom compendiums
  • Charter itineraries and runsheets
  • Standard Operating Procedures

GET IN TOUCH

To find out more please call, email or submit the form below. Thank you.

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